Cineplex Redesign

IXD Year 02
// App Design
// Information Architecture

The purpose of this project was to take an existing app and improve on some of it’s core components. I decided to choose the Cineplex app, as it was a product that I use quite frequently and personally think that it needs some design improvements. I then had to interview users who were familliar with using the app, before moving on to personas, wireframes and flowcharts.

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User Interviews & Behavioural Variables

I interviewed a total of eight users who had experience with the Cineplex app. From there I discovered 7 reoccuring behavioral variables that I would later use to help create 3 different personas.

Behavioural Variables 

  • Tech-Saviness level
  • Laziness / Apathy
  • Movie Saviness
  • Punctuality
  • Patience Level
  • Social Skills
Debbie
George Drew
Jason Jung

Context Scenario

From there, I made a quick context scenario to help understand the user-base a bit better. For this part of the project, I picked persona number 2, which was based off of a retired film critic who would use the app to bypass long lines at the movie theatre. This is where I came up with the concept of “Fast Lane” which lets users order not only tickets online but popcorn and drinks too which they could pick up at the theatre later.

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Wireframes

Once I got a good grasp of what the userbase was, I moved on to wireframes. This is where I had to implement my proposed concept of “Fastlane” and see how it would fit in with the app’s current architecture and if it would streamline the experience. I also changed the layout of some of the app's pages, such as the movie info page, where I added in user ratings, next showtimes and the number of seats available.

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Visual Design 

I wanted to keep UI design of the app true to it’s original brand colours, while also giving it a new and more mature look. I also wanted to maintain this sort of “midnight” or "galaxy" aesthetic that the original app had, which relied on a lot of purples and blues. This was also my first attempt at using sketch. 

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